“Choosing the right college shouldn’t feel harder than getting into one.”

🌱 Why I Chose Shiksha

(Emotional Motivation) Personal Connection Since Childhood ↓ Trusted Source During Student Years

(Professional Motivation) Aspiration to Work with Info Edge ↓ Desire to Study Their UX Ecosystem

(Impact Motivation) Shiksha’s Large Student Audience ↓ Opportunity to Create High-Value UX Improvements

User Testing- Shiksha App

Methodology:

I conducted moderated usability sessions with one real user (student-aged tech-comfortable participant).

Scenarios included:

• Onboarding & location setup
• Course discovery
• Searching for colleges
• Using forums / Q&A
• Bookmarking
• Account deactivation

Observation Focus

Patterns across five core flows:

1. Onboarding
2. Course exploration